The trademark descriptor “Public relations is the science of artful communication” defines the philosophy of Greenbaum Public Relations. The intent then and now is to represent this firm as producing work that is based on substantive research and authoritative, independent…
Read More
Take it or leave it, here are two bits of advice that come by way of 35 years as a public relations counselor and business owner. Do not offer professional counsel for free. Because, this diminishes its value and consequently…
Read More
“Generativity,” like all words, is made up. In this case, it is comparatively new, coined by psychoanalyst Erik Erikson in 1950. “A concern for establishing and guiding the next generation” is Erickson’s most often quoted definition. The principle of generativity…
Read More
Do you ever look up and give a second thought to the question, “How far does outer space go?” Does “infinite, ever-expanding,” the accepted in-a-nutshell theoretical explanation, make sense? If so, you are among the elite few who genuinely understand…
Read More
