Relying on several decades of experience interviewing job candidates, and as many years critiquing the process from the perspective of a public relations professional, here is a less obvious, somewhat random and hardly exhaustive list of considerations for drafting resumes…
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“Walk the talk.” Car dealers routinely feature this pitch in their repertoire. “I drive the same car.” So do sales reps for cable and wireless companies. “This is my provider; they’re much more reliable and faster.” Insurance agents, of course,…
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With the same passion he embraced hundreds of acting roles, Mickey Rooney declared himself the “Czar of Aging” as spokesperson for a 1998 public awareness campaign sponsored by the California Department of Aging (and directed by Greenbaum Public Relations). Rooney,…
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Who among us hasn’t experienced that precarious fight with gravity when you tilt back too far in your chair and then desperately try to recover? It’s a freakish sensation – sort of the coincidence of déjà vu and amnesia. Not…
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Do you ever look up and give a second thought to the question, “How far does outer space go?” Does “infinite, ever-expanding,” the accepted in-a-nutshell theoretical explanation, make sense? If so, you are among the elite few who genuinely understand…
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