Influence. It’s a commodity sold by politicians. Bought by lobbyists. Peddled by advertisers. Succumbed to by consumers. And, perhaps most fruitful, when achieved by national heroes and, less obviously but certainly intentionally, professional public relations counsellors. Edward L. Bernays, the…
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We’re fortunate to count a handful of people in our lives who we consider professional mentors. For me, four remarkable individuals helped shape my career and became enduring friends along the way. It is a privilege to refer readers to…
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More than two thousand years ago the Chinese general and philosopher Sun Tzu wrote a guide to military strategies, translated as The Art of War. Although nowadays the classic text is more commonly referenced as a business and public relations…
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February 19 was a sad day for comedy, and a humbling day for humanity. Comedy writer Harris Wittels, known for popularizing the term “humblebrag,” died at age 30 of an apparent drug overdose. Wittels’ hilarious book, Humblebrag: The Art of…
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Take it or leave it, here are two bits of advice that come by way of 35 years as a public relations counselor and business owner. Do not offer professional counsel for free. Because, this diminishes its value and consequently…
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There is no denying the influence of statistics, focus groups and polls on the American scene. They are the life blood of political operatives, corporate marketers, entertainment industry executives and special interest advocates, among others -- for better and worse.…
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