The trademark descriptor “Public relations is the science of artful communication” defines the philosophy of Greenbaum Public Relations. The intent then and now is to represent this firm as producing work that is based on substantive research and authoritative, independent…
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Daring to disprove the adage you can’t tell a book by its cover, the California Senate Select Committee on Aging and Long Term Care published A Shattered System: Reforming Long-Term Care in California: Envisioning and Implementing an IDEAL Long-Term Care…
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Annie Lennox, 60, magically rocked the house at the Grammys with her rendition of “I Put a Spell on You.” Hopefully it proved to more than a few viewers and audience members that talent and longevity rule over large egos…
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If for no other reason than it affects everyone, ageism is the most pervasive of all forms of discrimination. Though some of us have more experience than others, the fact is everyone is aging. The behaviors contributing to ageism, while…
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In the intrinsically superficial world of Hollywood where people make a living pretending to be who they’re not, it’s not surprising that many actors attack aging as a challenge to play “against type” – both on-screen and off. Frances McDormand,…
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Whether or not Robert Plant’s new album, “lullaby and ... The Ceaseless Roar,” sells 500,000 copies, in my humble opinion it establishes a new gold standard for mature artists attempting to make relevant contributions to their legacy. Plant’s incomparable evolution…
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“Generativity,” like all words, is made up. In this case, it is comparatively new, coined by psychoanalyst Erik Erikson in 1950. “A concern for establishing and guiding the next generation” is Erickson’s most often quoted definition. The principle of generativity…
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Veteran actors Helen Mirren, 68, and Om Puri, 64, star in the new DreamWorks film “The Hundred-Foot Journey.” The story is not about age though. Food, family, ego, ambition and love are the ageless themes of this mini-masterpiece. With its…
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“Don’t underestimate the ingenuity of humankind,” writes Michael Milken, chairman of The Milken Institute, in the foreword to the new book The Upside of Aging. Milken compares the original sequencing of the human genome, which took 13 years and cost…
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Hollywood is getting the message about catering to mature audiences – the one-in-five among us 65-and-older, with comparatively more disposable income, more time to be entertained and less time to be wasted. Longevity rules in this new genre, which is…
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