It began innocently enough – all fun and games. While earning college credits as a staff photographer for the Sacramento State Hornet student newspaper in the late seventies, I wrote a letter to the media relations director of the Oakland…
“And now we go to (insert name of local TV personality) reporting live from the scene.” We hear this every night on the evening news when covering a fire, accident, crime, meeting or other event. What I’m beginning to notice,…
You explicitly requested “No Tomato” when you ordered the restaurant’s specialty cheeseburger. So there’s not much more aggravating than when it arrives with a huge, juicy tomato in the middle. Adding insult to injury, you call it to your server’s…
And the award for the dumbest invention in years goes to Reef Fanning Sandals, with its built-in bottle openers on the bottom. On the surface, Reef’s “TQT -- Thirst Quenching Technology” may seem like a rad idea. No more searching…
Relying on several decades of experience interviewing job candidates, and as many years critiquing the process from the perspective of a public relations professional, here is a less obvious, somewhat random and hardly exhaustive list of considerations for drafting resumes…
I’ve always believed that the combination of ignorance and arrogance makes the worst possible person and professionally, the worst possible boss. Still true. But I’ve come to realize that these two traits are actually more symbiotic – a reciprocal cause…
“Never use your blinker, that just tips them off,” experienced L.A. drivers exhort. Sad but very true as it is, this cultural dysfunction also suggests an explanatory metaphor for another age-old dynamic: the challenge to maintain our independence as we…
Slaving away in your executive suite, are you frustrated with not having time to join the hallway conversation about the finale of “Breaking Bad” and what will become of Jesse and Saul? Instead you’re thinking how much work there is…
In case you haven’t heard or noticed first-hand, gardeners no longer stand-down with their leaf-blowers when you drive or walk by? Somehow, simultaneously and unanimously urban gardeners determined to disregard this long-standing public courtesy. Hey! C’mon, we live in a…
Funny how the level of defiance and indignation that public figures exhibit in denial of bad behavior directly correlates with the likelihood of guilt. A sampling of the legion of perpetrators includes: President Bill Clinton wagged his finger and proclaimed,…
Humble Sky takes issue with our incomprehension of farthest outer space — literally and metaphorically to advance the virtues of curiosity and humility. More down to Earth, the weekly essays intend to provoke thought on subject matters ranging from culture and politics, to longevity and philosophy, to film & TV, music and sports.
Lead writer Stuart Greenbaum is a veteran public relations counselor, and editor or author of more than a dozen journals and books, including Longevity Rules, Set Straight on Bullies and Educated Public Relations.