By Stuart Greenbaum Woefully antiquated and ambiguously drafted, both the Bible and U.S. Constitution would benefit greatly from some editorial revisions. Since this'll never happen, the next best, maybe even better thing is to improve upon the transcendent rule, the…
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The public relations profession can be very humbling -- a consequence I’ve experienced almost daily for four decades. For instance, when clients fail to act upon solid strategies, I respect that it is the client’s prerogative. When progressive partnerships, promotions…
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“On Scene, But Unseen” is the credo for the stealthy and secretive operations of the U.S. Navy submarine force. All around, all the time, and all but invisible; the phrase reflects the humble confidence of these masters of the undersea.…
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Be vigilant. If you see something, say something. The clarion call for heightened alertness relates to terrorism, although another threat also necessitates our constant attention. Propaganda has the potential to invade our collective psyche and cause harm. Propaganda at best…
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This is an abstract of a much longer story. A young woman walks into a trendy downtown bistro and grabs a stool at the bar. She possesses an almost unnatural beauty, at once alluring and intimidating. She’s appears approachable with…
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They’re strategically placed within easy reach -- an eclectic collection of books I refer to often when considering human nature and public opinion … and how to influence it. Alongside the historical treatise The Art of War by Sun Tzu,…
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Calling all puppeteers! In anticipation of the presidency of Donald Trump, there is an immediate need for talented string pullers, aka public relations professionals. Candidates must be skilled in discreet manipulation, the art used so masterfully to control the actions…
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Relying on several decades of experience interviewing job candidates, and as many years critiquing the process from the perspective of a public relations professional, here is a less obvious, somewhat random and hardly exhaustive list of considerations for drafting resumes…
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Take it or leave it, here are two bits of advice that come by way of 35 years as a public relations counselor and business owner. Do not offer professional counsel for free. Because, this diminishes its value and consequently…
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Arcade Fire’s video for their single “We Exist,” which features a man who dresses as a woman, sparked a backlash from some transgenders, the victims of bigotry the message intends to support. The critics claim the band are representing an…
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