Independent validation: The use of impartial authorities and sources to confirm the value of something. This approach intends to positively influence support for an action or item by presenting credible, unbiased testimony, explained public relations mastermind Edward L. Bernays. So,…
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Who among us is pro “anti-aging” anyway? The past week’s Sunday newspaper featured two very curious advertisements. One, by SanMedica International in the Parade supplement, is formatted cleverly (some would say deceptively) as a feature story with the headline “SPECIAL…
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