A Short One-Act Play By Stuart Greenbaum SCENE ONE It’s wintertime 1950 in New York City’s Lower East Side. Seated opposite one another at a table inside popular KATZ’S DELICATESSEN, history’s two most influential “propagandists” are engaged in an animated…
Read More
Independent validation: The use of impartial authorities and sources to confirm the value of something. This approach intends to positively influence support for an action or item by presenting credible, unbiased testimony, explained public relations mastermind Edward L. Bernays. So,…
Read More
They’re strategically placed within easy reach -- an eclectic collection of books I refer to often when considering human nature and public opinion … and how to influence it. Alongside the historical treatise The Art of War by Sun Tzu,…
Read More
Ethically and environmentally discerning consumers are willing to pay a little bit more for products and services that do good for people and less harm to the environment. Thank goodness, for companies like you. And thank goodness for companies who…
Read More