Who would ever accuse TV advertising creatives of being copycats ... right? But sure enough, sandwiched between the generic blather we usually mute, are three cleverly written, directed and acted commercials with a key similarity. Each spot features a different…
If ever there was a social cause in need of a public relations campaign, it is Thanksgiving. Sandwiched between the glitzy build-up for comparatively trivial Halloween and immediately followed by two months of the grossly commercialized Christmas season, Thanksgiving gets…
Kids idolize ballplayers. In my Boomer generation, Mickey Mantle, Willie Mays and Sandy Koufax were true national heroes. Each region of the country with a team also had local favorites – Pete Rose in Cincinnati, Al Kaline in Detroit, Hank…
Some people deliberately make provocative statements just to stir things up. Political talk show hosts do it all the time. Reality TV show “actors” do it. And so do writers, especially in this day when successful journalism is gauged by…
There are three types of mysteries, or at least things we refer to as mysterious. The most obvious to come to mind are architectural wonders – the pyramids, Stonehenge, the Lost City of Atlantis. How – or, in the case…
Take it or leave it, here are two bits of advice that come by way of 35 years as a public relations counselor and business owner. Do not offer professional counsel for free. Because, this diminishes its value and consequently…
There’s nothing quite like observational humor to give perspective to life’s biggest challenges – health and aging. For example, Jim Gaffigan confided, “The problem is, I’d have to work out twice a day just to look out of shape.” Louis…
Renowned philosopher and visionary R. Buckminster Fuller started his classic Operating Manual for Spaceship Earth with this analogy: “I am enthusiastic over humanity’s extraordinary and sometimes very timely ingenuities. If you are in a shipwreck and all the boats are…
Observations from a key White House representative suggest some refreshingly, out-of the-box approaches to aging-related concerns. Among them are the pursuit of creative solutions beyond government entitlements; opportunities to nurture intergenerational relations; and public-private collaborations with the tech and entertainment…
California’s bicyclist safety law may spawn a new twist on an old automobile accessory. The bike feeler would literally be an extension of the springy wire curb feelers your grandparents’ Chris Craft-sized sedans featured along the wheel wells. Those foot-long…
Humble Sky takes issue with our incomprehension of farthest outer space — literally and metaphorically to advance the virtues of curiosity and humility. More down to Earth, the weekly essays intend to provoke thought on subject matters ranging from culture and politics, to longevity and philosophy, to film & TV, music and sports.
Lead writer Stuart Greenbaum is a veteran public relations counselor, and editor or author of more than a dozen journals and books, including Longevity Rules, Set Straight on Bullies and Educated Public Relations.