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Recycle Rex

Partnership Development

An unprecedented partnership between The Walt Disney Company and the State of California created “Recycle Rex.” The blue Tyrannosaurus rex became the state’s spokesdinosaur for recycling — the star of an award-winning series of animated TV public service announcements and educational film; leader of the popular RecyCool Club for kids; and featured guest and celebrity co-host at annual Earth Day events across the state.

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