Brand Identification
To overcome social issue fatigue and self-denial about crime victimization, Greenbaum’s work in public safety campaign’s revived the message of an ancient Greek philosopher, who warned, “The can be no justice until those of us who are unaffected by crime become as indignant as those who are.” Through the California District Attorneys Association, California Attorney General and U.S. Department of Justice, Greenbaum contributed to the development of Neighborhood Watch, the National School Safety Center, National Victims Rights Week, McGruff the Crime Prevention Dog, and multiple statewide public safety campaigns, publications and films.
