By Stuart Greenbaum
Remember when Harold said to Maude: “A lot of people enjoy being dead. But they are not dead, really. They’re just backing away from life. Reach out. Take a chance …” The science of artful communication has rules. Be memorable. Be original. Be creative. Be relatable. Be authentic. So, how is it that Hollywood, notorious for observing these ageless guiding principles, gets “aging” so wrong? (click here to read full text)
Read the complete article which begins above, titled “Hollywood: Show Older Adults Due Respect,” in the August 2018 edition of the California Assisted Living Association journal, CALA News & Views (pages 23-26).
Additional feature articles in this outstanding print and online publication include “Aging Together,” “Elevate Aging” and “Living to the Fullest.”
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Harold and Maude is a classic!
Until I saw the quote from Carla I didn’t know you wrote the article. Very impressive.
That edition is so well done- and so important. I didn’t realize the impact ageism has on all of us til we started working on this. Thanks Stu for your years of dedication to trying to shift the most accepted form of discrimination in our culture.