Breakthrough Creative
The Recycle Hear Campaign develops and supports infrastructures within large public music venues to recycle bottles and cans – millions, in fact, each year. First in San Francisco, then Los Angeles, Greenbaum Public Relations was awarded CalRecycle grants to direct edgy public-service messages that encourage venue managers and patrons to “Recycle where you live, work and rock.” The campaign’s TV PSA “Kick” earned Pilotfish, Greenbaum and the State of California an EMMY award.
