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Public relations identifies and exploits
the coincidence of public interest and private gain.


Public relations is the process of
“engineering consent” and “crystallizing public opinion.”
(Edward L. Bernays)


Public relations is the science of artful communication.


Public relations uses
sources of authority to
independently validate that
goals genuinely represent
the public interest.


Public relations
serves both the client and
the public interest;
a two-way street ...
in a good neighborhood.