Words do matter. Words have the power to inform and influence; and used effectively, the right words can dramatically impact a reputation, product, or cause.
Just as words can make a movement, they risk breaking one as well. Some policymakers and advocates stress the need for increased services and supports by labeling the Boomer generation as a “silver tsunami.” Unfortunately, this only reinforces negative concerns about our aging population rather than promoting positive ones.
Read this complete article as featured in the Summer 2016 edition of CALA News & Views, the journal of the California Assisted Living Association. (Credit and gratitude to CALA President Sally Michael and News & Views Editor Katie Cappello and her staff for producing this quality publication.)